Forest Home™ is the largest christian camp in Southern California. It was founded in 1938
In the San Bernardino Mountains outside of LA, cialis buy treat by Henrietta Mears, a member of Hollywood
Presbyterian Church who had a vision that there might be a place for families, Children and
guest groups to get away from the distractions of the world and enjoy true rest. Over the years,
young people like Billy Graham, Bill Bright and others have begun their ministries at Forest Home.
Today the camp hosts 60,000 guests annually at their two properties at Mill Creek Canyon and
Ojai Valley, near Ventura, California on the pacific coast.

The Challenge
Forest Home™ hired Brandpoet™ to “refound” the camp, rewriting their core essentials (values),
establishing a new brand identity and brand architecture for a multi-site camp, and redesigning
their literature to tell the compelling Story of Forest Home. We were also asked to help grow guest
group revenue and communicate a “case for camping” – why camping still plays a vital role in
helping people learn the value of rest, retreat and solitude.