Some leaders think that the organizational goal for brand communication
is volume. Saying a lot. Saying it loud. Saying it often. Those things work
if carefully planned and scripted. But often they just make the organization
sound self-centered, salesy, and wind up stiff arming potential customers
who really were interested but never got a word in edgewise.

The goal is having a story that is told at precisely the right moment
and so differentiates your business from the rest that people are compelled
to listen, engage and act.

Is your organization a “Me Monster or a Moonwalker?”