“Me Monster” or “Moonwalker?”
October 22, 2009 by Kevin Sterner

Some leaders think that the organizational goal for brand communication
is volume. Saying a lot. Saying it loud. Saying it often. Those things work
if carefully planned and scripted. But often they just make the organization
sound self-centered, sildenafil find salesy, and wind up stiff arming potential customers
who really were interested but never got a word in edgewise.

The goal is having a story that is told at precisely the right moment
and so differentiates your business from the rest that people are compelled
to listen, discount engage and act.

Is your organization a “Me Monster or a Moonwalker?”

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