“Me Monster” or “Moonwalker?”
October 22, 2009 by Kevin Sterner

storysequence_0
Download a PDF of Story Sequencing

StorySequence.pdf

“His house was perfect, viagra canada drugs
whether you liked food, tadalafil click or sleep, sovaldi or work, or story-telling, or singing, or just sitting and thinking, best, or a pleasant mixture of them all.” JRR Tolkien ( referencing Bilbo Baggins Home )

I took a page from my own book tonight. With the onset of fall, and the crispness in the air,
I heard several of my family members mention that certain foods sounded good based on the
clear advent of the fall season here in Atlanta. I headed to the store intending to surprise the
family by cooking. Somehow every one loves it. I must confess I love that they love it.

I think I am the most satisfied when I’ve satisfied others. Let’s face it, my wife loves it because
she doesn’t have to cook. The kids love it because they like my food preferences, basically
anything on the grill, and my in-laws (who live with us) love it because, they usually get swept
up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Fresh Pressed Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning
over the chef. Must admit I love that too. After doing this now about once a month, I have
cemented my position as an epicurean giant among the Sterner clan.

The point…even in a domestic situation, I was reminded that the people like to be surprised
and delighted. They are surprised the most when they realize someone was actually listening.
“Experiences” become beloved and “tradition” when they are ritualized and repeated.

I ( listened ) to my target audience who were predisposed to a taste of fall.
I ( surprised ) them by doing something unexpected when “dad” came home with a bag of groceries.
I ( delighted ) them with a “special meal” and “the night off…for mom”
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

What would happen if you listened to, surprised, and delighted your customers time and time again.

I took a page from my own book tonight. With the on set of fall I (heard) several of my family members mention that certain foods sounded good based on the clear advent of the fall season here in Atlanta. I headed to the store intending to surprise the family by cooking. Somehow every one loves it. I must confess I love that they love it. I think I am the most satisfied when I’ve satisfied others. Let’s face it, viagra ampoule my wife loves it because she doesn’t have to cook. The kids love it because they like my food preferences, cialis canada capsule basically anything on the grill, buy and
my in-laws (who live with us) love it because, they usually get swept up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning over the chef. Must admit I love that too.
After doing this now about once a month, I have cemented my position as an epicurean giant among the Sterner clan.

The point…

I listened) to my target audience who were predisposed to a taste of fall.
I ( surprised) them by doing something unexpected when I came home with a bag of groceries.
I ( delighted ) them with a “special meal” (Note: my wife is an excellent cook, most meals are special)
I intend to repeat this ritual and insure my place in the pantheon of IRON CHEFS

I took a page from my own book tonight. With the on set of fall I heard several of my family members mention that certain foods sounded good based on the clear advent of the fall season here in Atlanta. I headed to the store intending to surprise the family by cooking. Somehow every one loves it. I must confess I love that they love it. I think I am the most satisfied when I’ve satisfied others. Let’s face it, sildenafil pharm my wife loves it because she doesn’t have to cook. The kids love it because they like my food preferences, cialis usa basically anything on the grill, and my in-laws (who live with us) love it because, they usually get swept up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning over the chef. Must admit I love that too.
After doing this now about once a month, I have cemented my position as an epicurean giant among the Sterner clan.

The point…

I ( listened) to my target audience who were predisposed to a taste of fall.
I ( surprised) them by doing something unexpected when I came home with a bag of groceries.
I ( delighted ) them with a “special meal” (Note: my wife is an excellent cook, most meals are special)
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

“His house was perfect, cialis usa buy cialis whether you liked food, viagra buy store or sleep, or work, or story-telling, or singing, or just sitting and thinking, best, or a pleasant mixture of them all.” JRR Tolkien ( referencing Bilbo Baggins Home )

I took a page from my own book tonight. With the onset of fall, and the crispness in the air,
I heard several of my family members mention that certain foods sounded good based on the
clear advent of the fall season here in Atlanta. I headed to the store intending to surprise the
family by cooking. Somehow every one loves it. I must confess I love that they love it.

I think I am the most satisfied when I’ve satisfied others. Let’s face it, my wife loves it because
she doesn’t have to cook. The kids love it because they like my food preferences, basically
anything on the grill, and my in-laws (who live with us) love it because, they usually get swept
up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Fresh Pressed Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning
over the chef. Must admit I love that too. After doing this now about once a month, I have
cemented my position as an epicurean giant among the Sterner clan.

The point…even in a domestic situation, I was reminded that the people like to be surprised
and delighted. They are surprised the most when they realize someone was actually listening.
“Experiences” become beloved and “tradition” when they are ritualized and repeated.

I ( listened ) to my target audience who were predisposed to a taste of fall.
I ( surprised ) them by doing something unexpected when “dad” came home with a bag of groceries.
I ( delighted ) them with a “special meal” and “the night off…for mom”
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

What would happen if you listened to, surprised, and delighted your customers time and time again.

I took a page from my own book tonight. With the on set of fall I heard several of my family members mention
that certain foods sounded good based on the clear advent of the fall season here in Atlanta. I headed to the store
intending to surprise the family by cooking. Somehow every one loves it. I must confess I love that they love it.
I think I am the most satisfied when I’ve satisfied others. Let’s face it, best cialis viagra sale my wife loves it because she doesn’t have
to cook. The kids love it because they like my food preferences, here basically anything on the grill, and my in-laws
(who live with us) love it because, they usually get swept up into the family food prep and this gives them
a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Fresh Pressed Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning over the chef.
Must admit I love that too. After doing this now about once a month, I have cemented my position as an
epicurean giant among the Sterner clan.

The point…even in a domestic situation, I was reminded that the people like to be surprised and delighted.
They are surprised the most when they realize someone was actually listening. “Experiences” become beloved
and “tradition” when they are ritualized and repeated.

I ( listened) to my target audience who were predisposed to a taste of fall.
I ( surprised) them by doing something unexpected when “dad” came home with a bag of groceries.
I ( delighted ) them with a “special meal” and “the night off…for mom”
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

What would happen if you listened to, surprised, and delighted your customers time and time again.

I took a page from my own book tonight. With the on set of fall I heard several of my family
members mention that certain foods sounded good based on the clear advent of the fall season
here in Atlanta. I headed to the store intending to surprise the family by cooking. Somehow every
one loves it. I must confess I love that they love it.

I think I am the most satisfied when I’ve satisfied others. Let’s face it, cialis usa sick my wife loves it because
she doesn’t have to cook. The kids love it because they like my food preferences, cialis basically
anything on the grill, and my in-laws (who live with us) love it because, they usually get swept
up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Fresh Pressed Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning over the chef.
Must admit I love that too. After doing this now about once a month, I have cemented my position as an
epicurean giant among the Sterner clan.

The point…even in a domestic situation, I was reminded that the people like to be surprised and delighted.
They are surprised the most when they realize someone was actually listening. “Experiences” become beloved
and “tradition” when they are ritualized and repeated.

I ( listened) to my target audience who were predisposed to a taste of fall.
I ( surprised) them by doing something unexpected when “dad” came home with a bag of groceries.
I ( delighted ) them with a “special meal” and “the night off…for mom”
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

What would happen if you listened to, surprised, and delighted your customers time and time again.

I took a page from my own book tonight. With the on set of fall I heard several of my family
members mention that certain foods sounded good based on the clear advent of the fall season
here in Atlanta. I headed to the store intending to surprise the family by cooking. Somehow every
one loves it. I must confess I love that they love it.

I think I am the most satisfied when I’ve satisfied others. Let’s face it, cialis viagra sale my wife loves it because
she doesn’t have to cook. The kids love it because they like my food preferences, buy cialis basically
anything on the grill, and my in-laws (who live with us) love it because, they usually get swept
up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Fresh Pressed Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning
over the chef. Must admit I love that too. After doing this now about once a month, I have
cemented my position as an epicurean giant among the Sterner clan.

The point…even in a domestic situation, I was reminded that the people like to be surprised
and delighted. They are surprised the most when they realize someone was actually listening.
“Experiences” become beloved and “tradition” when they are ritualized and repeated.

I ( listened ) to my target audience who were predisposed to a taste of fall.
I ( surprised ) them by doing something unexpected when “dad” came home with a bag of groceries.
I ( delighted ) them with a “special meal” and “the night off…for mom”
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

What would happen if you listened to, surprised, and delighted your customers time and time again.

I recently re-read this book by Seth Godin. One of the best marketing
authors of all time. It’s a book that declares that Successful marketers
don’t talk about features or even benefits. Instead, sildenafil ailment they tell a story.
A story we want to believe. Enough said…I wholeheartedly agree.

godin
I recently re-read this book by Seth Godin. One of the best marketing
authors of all time. It’s a book that declares that Successful marketers
don’t talk about features or even benefits. Instead, cialis mind they tell a story.
A story we want to believe. Enough said…I wholeheartedly agree.

I recently re-read this book by Seth Godin. One of the best marketing
authors of all time. It’s a book that declares that Successful marketers
don’t talk about features or even benefits. Instead, viagra sales ailment they tell a story.
A story we want to believe. Enough said…I wholeheartedly agree.

I recently re-read this book by Seth Godin. One of the best marketing
authors of all time. It’s a book that declares that Successful marketers
don’t talk about features or even benefits. Instead, generic viagra sales they tell a story.
A story we want to believe. Enough said…I wholeheartedly agree.

godin
I recently re-read this book by Seth Godin. One of the best marketing
authors of all time. It’s a book that declares that Successful marketers
don’t talk about features or even benefits. Instead, discount cialis stuff they tell a story.
A story we want to believe. Enough said…I wholeheartedly agree.

godin

I recently re-read this book by Seth Godin. One of the best marketing
authors of all time. It’s a book that declares that Successful marketers
don’t talk about features or even benefits. Instead, generic viagra remedy they tell a story.
A story we want to believe. Enough said…I wholeheartedly agree.

godin
I took a page from my own book tonight. With the onset of fall, viagra sales site and the crispness in the air, generic viagra medicine
I heard several of my family members mention that certain foods sounded good based on the
clear advent of the fall season here in Atlanta. I headed to the store intending to surprise the
family by cooking. Somehow every one loves it. I must confess I love that they love it.

I think I am the most satisfied when I’ve satisfied others. Let’s face it, my wife loves it because
she doesn’t have to cook. The kids love it because they like my food preferences, basically
anything on the grill, and my in-laws (who live with us) love it because, they usually get swept
up into the family food prep and this gives them a break too.

My menu tonight consisted of:

Blackberry Glazed Pork Tenderloin
Buttery Sweet “Silver Queen” Corn
Baked Apples
and Fresh Pressed Cider

A perfect fall meal. If I do say so myself. Everyone loved it as evidenced by their fawning
over the chef. Must admit I love that too. After doing this now about once a month, I have
cemented my position as an epicurean giant among the Sterner clan.

The point…even in a domestic situation, I was reminded that the people like to be surprised
and delighted. They are surprised the most when they realize someone was actually listening.
“Experiences” become beloved and “tradition” when they are ritualized and repeated.

I ( listened ) to my target audience who were predisposed to a taste of fall.
I ( surprised ) them by doing something unexpected when “dad” came home with a bag of groceries.
I ( delighted ) them with a “special meal” and “the night off…for mom”
I intend to ( repeat ) this ritual and insure my place in the pantheon of IRON CHEFS

What would happen if you listened to, surprised, and delighted your customers time and time again.


Waffle house offers 8 ways to eat hashbrowns.

Scattered.
Smothered.
Covered.
Chunked.
Topped.
Diced.
Capped.
Peppered.

They say “good morning” to me in a way that seems genuine whether it is or not.

At my local “wafflehouse” which I frequent with my boys, best cialis ambulance they even know me by
name. It’s not quite to the level of Norm and Cheers™ but its a comfortable place
to crack open a paper, look sip a cup of joe, troche and have a mountain of cheesy eggs
in front of you in under 2 minutes.

My waitress eggstrordinare is “Jacquee” spelled with a “Q”
She has a lot of service pins on her vest so I assume she is a “lifer”

This morning I heard an older couple ask for the usual and then the
waiter proceed with the familiar “pull two bacon.” After he was done
he asked them how long they had been coming to the Wafflehouse for
breakfast…”Over 50 years” they replied.

Imagine if by being selective and consistent…by keeping it real and friendly,
getting to know people by name, even able to recite how they like their “coffee & eggs”
by memory…you could string together 50 years worth of experiences with the same
customer. What is the (LCV) Lifetime customer value on that…

Probably just slightly more than I’ve spent at Wafflehouse in 20 years.

Waffle house offers 9 ways to eat hashbrowns.
Scattered. Smothered. Covered. Chunked. Topped. Diced. Capped. Peppered.

They say “good morning” to me in a way that seems genuine whether it is or not.

At my local “wafflehouse” which I frequent with my boys, discount cialis viagra sale they even know me by
name. It’s not quite to the level of Norm and Cheers™ but its a comfortable place
to crack open a paper, viagra malady sip a cup of joe, and have a mountain of cheesy eggs
in front of you in under 2 minutes.

My waitress eggstrordinare is “Jacquee” spelled with a “Q”
She has a lot of service pins on her vest so I assume she is a “lifer”

This morning I heard an older couple ask for the usual and then the
waiter proceed with the familiar “pull two bacon.” After he was done
he asked them how long they had been coming to the Wafflehouse for
breakfast…”Over 50 years” they replied.

Imagine if by being selective and consistent…by keeping it real and friendly,
getting to know people by name, even able to recite how they like their “coffee & eggs”
by memory…you could string together 50 years worth of experiences with the same
customer. What is the (LCV) Lifetime customer value on that…

Probably
Waffle house offers 9 ways to eat hashbrowns.
Scattered. Smothered. Covered. Chunked. Topped. Diced. Capped. Peppered.

They say “good morning” to me in a way that seems genuine whether it is or not.

At my local “wafflehouse” which I frequent with my boys, viagra canada nurse they even know me by
name. It’s not quite to the level of Norm and Cheers™ but its a comfortable place
to crack open a paper, cialis ask sip a cup of joe, and have a mountain of cheesy eggs
in front of you in under 2 minutes.

My waitress eggstrordinare is “Jacquee” spelled with a “Q”
She has a lot of service pins on her vest so I assume she is a “lifer”

This morning I heard an older couple ask for the usual and then the
waiter proceed with the familiar “pull two bacon.” After he was done
he asked them how long they had been coming to the Wafflehouse for
breakfast…”Over 50 years” they replied.

Imagine if by being selective and consistent…by keeping it real and friendly,
getting to know people by name, even able to recite how they like their “coffee & eggs”
by memory…you could string together 50 years worth of experiences with the same
customer. What is the (LCV) Lifetime customer value on that…

Probably just slightly more than I’ve spent at Wafflehouse in 20 years.

Waffle house offers 9 ways to eat hashbrowns.
Scattered. Smothered. Covered. Chunked. Topped. Diced. Capped. Peppered.

They say “good morning” to me in a way that seems genuine whether it is or not.

At my local “wafflehouse” which I frequent with my boys, best viagra no rx they even know me by
name. It’s not quite to the level of Norm and Cheers™ but its a comfortable place
to crack open a paper, sip a cup of joe, and have a mountain of cheesy eggs
in front of you in under 2 minutes.

My waitress eggstrordinare is “Jacquee” spelled with a “Q”
She has a lot of service pins on her vest so I assume she is a “lifer”

This morning I heard an older couple ask for the usual and then the
waiter proceed with the familiar “pull two bacon.” After he was done
he asked them how long they had been coming to the Wafflehouse for
breakfast…”Over 50 years” they replied.

Imagine if by being selective and consistent…by keeping it real and friendly,
getting to know people by name, even able to recite how they like their “coffee & eggs”
by memory…you could string together 50 years worth of experiences with the same
customer. What is the (LCV) Lifetime customer value on that…

Probably just slightly more than I’ve spent at Wafflehouse in 20 years.

Waffle house offers 8 ways to eat hashbrowns.
Scattered. Smothered. Covered. Chunked. Topped. Diced. Capped. Peppered.

They say “good morning” to me in a way that seems genuine whether it is or not.

At my local “wafflehouse” which I frequent with my boys, viagra generic thumb they even know me by
name. It’s not quite to the level of Norm and Cheers™ but its a comfortable place
to crack open a paper, tadalafil cialis sip a cup of joe, and have a mountain of cheesy eggs
in front of you in under 2 minutes.

My waitress eggstrordinare is “Jacquee” spelled with a “Q”
She has a lot of service pins on her vest so I assume she is a “lifer”

This morning I heard an older couple ask for the usual and then the
waiter proceed with the familiar “pull two bacon.” After he was done
he asked them how long they had been coming to the Wafflehouse for
breakfast…”Over 50 years” they replied.

Imagine if by being selective and consistent…by keeping it real and friendly,
getting to know people by name, even able to recite how they like their “coffee & eggs”
by memory…you could string together 50 years worth of experiences with the same
customer. What is the (LCV) Lifetime customer value on that…

Probably just slightly more than I’ve spent at Wafflehouse in 20 years.

Waffle house offers 8 ways to eat hashbrowns.

Scattered.
Smothered.
Covered.
Chunked.
Topped.
Diced.
Capped.
Peppered.

They say “good morning” to me in a way that seems genuine whether it is or not.

At my local “wafflehouse” which I frequent with my boys, discount cialis viagra they even know me by
name. It’s not quite to the level of Norm and Cheers™ but its a comfortable place
to crack open a paper, sip a cup of joe, and have a mountain of cheesy eggs
in front of you in under 2 minutes.

My waitress eggstrordinare is “Jacquee” spelled with a “Q”
She has a lot of service pins on her vest so I assume she is a “lifer”

This morning I heard an older couple ask for the usual and then the
waiter proceed with the familiar “pull two bacon.” After he was done
he asked them how long they had been coming to the Wafflehouse for
breakfast…”Over 50 years” they replied.

Imagine if by being selective and consistent…by keeping it real and friendly,
getting to know people by name, even able to recite how they like their “coffee & eggs”
by memory…you could string together 50 years worth of experiences with the same
customer. What is the (LCV) Lifetime customer value on that…

Probably just slightly more than I’ve spent at Wafflehouse in 20 years.

Some leaders think that the organizational goal for brand communication
is volume. Saying a lot. Saying it loud. Saying it often. Those things work
if carefully planned and scripted. But often they just make the organization
sound self-centered, sildenafil find salesy, and wind up stiff arming potential customers
who really were interested but never got a word in edgewise.

The goal is having a story that is told at precisely the right moment
and so differentiates your business from the rest that people are compelled
to listen, discount engage and act.

Is your organization a “Me Monster or a Moonwalker?”

Comments Off on “Me Monster” or “Moonwalker?”